Pet Honesty accelerates omnichannel technique

Letitia Denham

AUSTIN, TEXAS — Pet well being complement model Pet Honesty® has ramped up its omnichannel retail technique, increasing its retail footprint to now embody Tractor Provide Firm and Pet Provides Plus, in addition to 875 different unbiased pet shops. With the growth, the model’s merchandise can now be discovered in-store and on-line at greater than 5,000 retail areas all through the US.

In response to Pet Honesty, the omnichannel retail growth reinforces its mission to assist pets and pet dad and mom expertise extra joyful moments collectively. The model’s pet dietary supplements may also be accessible at specialty pet retailers PetSense by Tractor Provide and Pet Suites, offering pet dad and mom extra entry to its merchandise. With an already strong presence at Petco and these newest retail expansions, the model additionally revealed extra retail growth plans for the long run.

Pet Honesty accelerates omnichannel techniqueSupply: Pet Honesty

As detailed by NielsenIQ’s knowledge offered at International Pet Expo 2023, omni consumers of pet meals are fueling gross sales progress, and are solely anticipated to extend in quantity. In response to Sam Smith, affiliate shopper director at NielsenIQ, omni consumers accounted for 41% of all pet meals buying households in 2022, a rise of 6.2% from 2021. Moreover, these consumers accounted for 61% of the whole US pet meals greenback share in 2022. With this in thoughts, Pet Honesty is set to fulfill pet dad and mom the place they store by offering extra entry to its merchandise in-store and on-line.

“Because the pet complement market is rising with a higher choice for pure components, Pet Honesty is happy to associate with common retailers who worth our distinctive, education-focused method for pet dad and mom who store the class,” stated Dan Horner, vice chairman of gross sales, Pet Honesty. “We try to help pet dad and mom in making knowledgeable selections about the kind of well being complement assist finest suited to their pet, each in-store and on-line.”

Pet Honesty’s product traces embody canine dietary supplements focusing on a variety of well being issues, from digestive/intestine well being and mobility to allergy symptoms and anxiousness. The model additionally presents quite a few dietary supplements for cats, together with its award-winning dual-texture dietary supplements.

Alongside useful well being advantages, Pet Honesty’s merchandise additionally boast an revolutionary packaging design with a color-coded labeling system, enabling shoppers to simply determine the particular advantages of merchandise. In retail shops, the model presents in-store shows, supplying shoppers with data on its merchandise and their key lively components to assist pet dad and mom select the fitting complement for his or her companions.

Learn extra information from pet meals producers.

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